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Rosemary Oil and Caffeine Lead Top-Searched Shampoo Ingredients; Body Serum Spreads in Popularity

Mielle Organics' Rosemary Mint Scalp & Hair Strengthening Oil has been on the rise while serum extends beyond the face.

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By: Lianna Albrizio

Associate Editor

Shampoo ingredients are constantly evolving relative to the trend cycle, per New York City-based market research firm Spate.    Currently, the top ingredients searched alongside shampoo in the US by year-over-year (YoY) growth are rosemary oil and caffeine.    Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil has been on the rise since July 2021, recently capturing the interest of popular TikTok creators like Alix Earle. This product has driven much of the interes...

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